Why is it important to get your trademark registered?
Legally Protects from its use by others:
- Registration of your brand provides protection to the extent that it excludes others from its illegal use by them including deceptively similar name or logo of your brand.
- If any other person tries to register the similar or identical brand, the Trademarks Registry stops them from doing so.
- If any other person uses the similar mark in their business, legal action can be taken against them.
Brand Value
- Over the passage of time, it serves as an asset for the business, thereby, strengthens its financial position and credibility in the industry.
- Registration of your brand creates brand value apart from its competitors in the market.
- Brand recognition helps to attract more customers, thereby, enhances the income source of the company.
Assignment
- Through assignment of trademarks, one can further enhance market of our goods by giving rights to other persons to use the same mark as well on their goods thereby enabling to grow the business domestically and internationally both.
- Assignment can add to further source of income by way of royalty received from the licensing of the brand usage.
Protection in marketplaces both online and offline
- Brand registration keeps others at bay even those who are selling goods bearing similar mark in the local marketplaces by refraining them from using the similar brand through brand registration.
- Even those who are selling their goods on online platforms like Amazon, Flipkart, Meesho etc. can be restrained from using similar brand.
Thus, we get so many benefits on brand registration that it almost serves full purpose with undeniable opportunity to create our value in the market and further acts as a catalyst to the future growth plans of business. It helps to stop any person from infringement of our registered mark in the form of action taken by the Trademark Officials or Hon’ble Courts against such person using similar mark as both the resources are provided in the Trademarks Act, 1999.